Blossoming artist Cole Franke is the creator of Handmade Colectibles, which is cleverly named after her. Franke is hooked on crafting floral arrangements for every type of event, yet her approach differs from traditional florists. Instead of using fresh flowers as her inspiration, Franke has made colored felt her muse. Felt has the advantage of not decomposing as flowers do, allowing the blossoms to last forever.
Cole Franke's customers can choose the shades of their blossoms, and Franke twists the felt into perfect petals and beautiful blossoms. Handmade Colectibles crafts beautiful bouquets bursting with blossoms that will last forever.
Implications - Consumers take pride in planning elaborate ceremonies for their personal celebrations, as they allow them to portray their personalities to their peers. These consumers seek products for their celebrations that will outlast the event, reminding them of their special day for years to come. Companies in the event-planning industry can appeal to these consumers by manufacturing products with durable materials.