The Handicap Car Campaign Shows That Disabilities Don't Have to Impede Freedom

By: Meghan Young - Published: May 8, 2012 • References: publicis & ibelieveinadv
The Handicap Car campaign shows that a physical disability doesn't immediately mean a change in a person's everyday behaviour. In fact, disabled individuals drive and interact behind the wheel much like the average driver. The only real difference is the cool gadgets and tech tweaks that their car might boast.

Conceived and created by Brussels-based ad agency Publicis, the Handicap Car campaign captures disabled drivers flipping off other vehicles, rocking out with their passengers and taking a piss on the side of the road. These images, coupled with the tag line "very different cars for not-that-different drivers," illustrates how much this company understands their customers. In business for over 10 years, they ensure that no one is deprived of their freedom, especially disabled individuals. Stats for Disabled Driver Ads Trending: Older & Warm
Research: 2,787 clicks in 211 w
Interest: 1.3 minutes
Concept: Handicap Car Campaign
Related: 43 examples / 33 photos
Segment: Females, 18-55
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