Rosa Capacola
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After Ellen DeGeneres and Portia de Rossi tied the knot, the media was abuzz with gay marriage, and Hallmark wasn’t ready to miss out. Hallmark recognizes what most U.S. States don’’t:– same-sex marriage is important to a lot of people. As one of the country’s leading greeting card companies, Hallmark is keeping one step ahead of the competition by rolling out same-sex wedding cards, including one that has two tuxedos (pictured), overlapping hearts, and intertwined flowers. They use generic wording inside such as “Two hearts, One promise.” “It’s our goal to be as relevant as possible to as many people as we can,” Hallmark spokeswoman Sarah Gronberg Kolell said. The Williams Institute at the UCLA School of Law estimates that 120,000 same-sex couples will marry in the State of California alone during the next three years. Keeping up with marriage trends means millions of potential dollars for industry businesses such as Hallmark.  Hallmark pulled a controversial card that featured the word "queer" in the punch line after it was criticized by some customers and gay magazine The Advocate last year. At any given time, Hallmark has 200 different wedding cards on the market, including some catering to interracial or inter-religious marriages and blended families.
The Greeting Card Association, a trade group, says it does not track how many companies provide same-sex cards but believes the number is expanding.
(financecast.net)References: financecast.net, Filed In: |
Same-Sex Wedding Cards
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Hallmark Capitalizes on Ellen DeGeneres' Marriage
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