Superstar

Halfpops Present Undercooked Kernels

By: Jana Pijak - Published: Nov 7, 2011 • References: coolhunting and facebook
Halfpops is the newest eco-friendly snack around, and it proves that greatness comes in small packages.

The treat is made from half-popped popcorn kernels, and is available in two delicious flavours: natural butter and pure ocean salt, and natural aged white cheddar. The organic and healthy snack is a gluten-free choice that gives purpose to half-popped kernels, pieces often discarded by popcorn eaters. These crisp and crunchy kernels are the perfect treat for on-the-go snackers, and are anything but an accidental success. The sophisticated manufacturing process requires "manipulating the moisture content of the kernels" according to the CEO and co-founder Mike Fitzgerald. This complex process keeps kernels from fully popping and ensures that nothing is wasted.

These bite-sized munchies give an inventive and bold twist to a classic idea.