'Halfpops' is Asking Coding Geeks to Use Their Skills to Save the World
Erica Francis — August 7, 2016 — Tech
'Halfpops' is predicting the world is going to end through an AI apocalypse, but fear not, the popcorn brand has a solution. In its new campaign, the company urges 'computer developers, code ninjas, and binary badasses' to help protect the world in the end times. How do coders qualify for saving the world? They just head over to the brand's website to participate in a code challenge. Coders who prove themselves worthy of savior status will be awarded with a months supply of Halfpops.
According to AdWeek, this is the first national advertising push from the company. The tactic to use humor and unconventional methods to attract consumers is memorable and will help to build brand awareness within its target market of North Americans between the ages of 18 to 35.
According to AdWeek, this is the first national advertising push from the company. The tactic to use humor and unconventional methods to attract consumers is memorable and will help to build brand awareness within its target market of North Americans between the ages of 18 to 35.
Trend Themes
1. AI Apocalypse Preparedness - Brands can tap into the growing concerns of consumers about AI taking over the world and create campaigns that lean into the fear while offering a solution.
2. Coding Challenges for Engaging Audiences - Companies can create campaigns that involve coding challenges to engage their target audience and build brand awareness.
3. Humorous Advertising Tactics - Using humor and unconventional tactics in advertising can help brands stand out and be memorable to their target audience.
Industry Implications
1. Popcorn Industry - Companies in the popcorn industry can partner with coders or create coding challenges to engage their target audience and build brand awareness.
2. Tech Industry - The tech industry can capitalize on the fears of consumers about AI taking over the world by developing and marketing AI safety products or tools.
3. Advertising Industry - The advertising industry can learn from Halfpops' humorous and unconventional campaign tactics to create memorable campaigns for their clients.
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