The Bearded Cap

By: Alex Covert - Published:   Updated: May 2 2011 • References: vikprjonsdottir & thisnext
There are lots of ways to cover your noggin in the cold, winter months - hats of all shapes, sizes, and colors. This hat was made for Iceland farmers... literally. Traditionally called "lambshed-hoods", these Icelandic wool caps cover the hair on your head and on your face. They even appear to have a custom-knitted space for gigantic mustaches.

Implications - Facial hair has dominated the mainstream as a quirky fashion accessory suitable for both genders. This hat was originally made for extreme temperatures, but the addition of a mustache and beard made it appropriate for everyday winter wear. Companies can take advantage of this opportunity by including facial hair in every product or ad campaign possible.

Stats for Icelandic Hairy Hats Trending: Older & Warm
Traction: 16,651 clicks in 378 w
Interest: 3.8 minutes
Concept: Icelandic Hairy Hats
Related: 53 examples / 41 photos
Segment: Males, 18-35
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