Living Proof Began a New Campaign with Lily Collins at the Forefront
Colin Smith — April 27, 2022 — Pop Culture
References: instagram & livingproof
'Living Proof,' the biotech haircare pioneer, has announced a new campaign titled 'We Have Haircare Down to a Science.' As part of this campaign, the brand has signed Lily Collins, the 'Emily In Paris' star, as the face of Living Proof. The company places an emphasis on science in this campaign as it has built its name on biotechnology-backed haircare solutions to real-world problems.
The campaign's narrative draws attention to the fact that true scientific advancement can deliver healthy, substantial haircare results. For example, when models, actors, or celebrities feel the need to constantly change their hair for self-expression, it is crucial that they are not damaging their healthy hair in the process. This is where Living Proof's scientifically engineered, patented products come into play. As the brand states, "We are the science. You are the Living Proof," showing that each of its fans are proof that its engineered products are safe and effective.
Image Credit: Living Proof
The campaign's narrative draws attention to the fact that true scientific advancement can deliver healthy, substantial haircare results. For example, when models, actors, or celebrities feel the need to constantly change their hair for self-expression, it is crucial that they are not damaging their healthy hair in the process. This is where Living Proof's scientifically engineered, patented products come into play. As the brand states, "We are the science. You are the Living Proof," showing that each of its fans are proof that its engineered products are safe and effective.
Image Credit: Living Proof
Trend Themes
1. Biotech Haircare - Opportunity to innovate by incorporating biotechnology in haircare to solve real-world problems
2. Science-backed Beauty - Opportunity to develop and market beauty products that emphasize scientific advancement and its results
3. Celebrity Brand Ambassadors - Opportunity to collaborate with celebrities to promote beauty products and endorse the results
Industry Implications
1. Beauty and Personal Care - Opportunity to leverage biotechnology and scientific advancements to create beauty and personal care products
2. Fashion and Entertainment - Opportunity to collaborate with celebrities and influencers in fashion and entertainment to promote beauty products
3. Biotech and Life Sciences - Opportunity to expand the application of biotechnology in the beauty industry to develop innovative products
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