Apprentice

Hacked Advertising Only Visible At Night

By: Jacqueline Biggs - Published: • References: woostercollective & needled
Docteur Gecko modifies bus shelter ads using light sensitive colors that are only visible at night. His results, his art, are generally dark or subversive comments on the subject.

"Three years ago, Docteur Gecko found a new way for 'hacking' advertising that you find in bus shelters around the world. What's unique about what Gecko does is that his modifications can only be seen during the night when the city lights the shelters. However, during daytime the ad modified seems to be untouched." - Wooster Stats for Hacked Advertising Only Visible at Night Trending: Older & Mild
Traction: 5,205 clicks in 433 w
Interest: 4 minutes
Concept: Hacked Advertising Only Visible At Night
Related: 88 examples / 68 photos
Segment: Neutral, 18-35
Comparison Set: 32 similar articles, including: raw concrete residences, modular hexagonal homes, and artistic sleeping toddler portraits.