Haasbroek takes typographic art in a new direction by physically drawing items based on the letters used to spell out the literal word. Yes, it's simplistic looking, but the thought and experimentation required to draw a feline out of the letters 'c,' 'o,' 'p' and 'y' to create a "copy cat" design would probably have me scratching my head for hours. Haasbroek also illustrates a sail boat, a face and a lightbulb for an idea in a similar manner and all of them are as inventive as they are witty.
Haasbroek is a Cape Town-based artist and musician. These typographic images also appear on t-shirts for those looking to own some witty and wicked looking apparel.
Implications - There's been a recent insurgence in popularity for typography-related products. They satiate consumers' desire for simplistic and easy-to-understand material. Corporations looking to entice consumers into buying their wares may consider utilizing typographic elements in the product's physical design.
Stats for Literal Letter Illustrations
Trending: Older & Mild
Research: 4,053 clicks in 249 w
Interest: 4 minutes
Related: 83 examples / 64 photos
Segment: Neutral, 18-35
Comparison Set: 30 similar articles, including: liquid typography, 50 funky fonts, and sophisticated typography chairs.
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