Haagen Dazs Promotes New Cause

By: Elsa Blaine - Published: • References: helpthehoneybees & advertolog
Luxe ice cream manufacturer Haagen Dazs has developed an elaborate public awareness campaign to the help save the honey bees. Alarmingly “more than 25% of the Western honey bee population has disappeared over the last several winters.”

The ad is an operatic video by the Goodby Silverstein & Partners agency. It is poignant and heartbreaking. Then there is the interactive “Help the Honey Bees” web site. This 'sweet' site is extremely informative and well presented.

You can even make your own custom animated honey bee to send the “save the honey bee” message to all you friends. To help spread awareness the company has also produced a new ice cream flavour 'Vanilla Honey Bee' as a “tribute to these essential creatures”. Stats for Help the Honey Bees Trending: Older & Average
Traction: 5,220 clicks in 360 w
Interest: > 3 minutes
Concept: Help The Honey Bees
Related: 70 examples / 54 photos
Segment: Neutral, 18-55
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