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The H & M Elin Kling Collaboration Gives Power to Online Fashionistas

By: Summer Luu - Published: Jan 12, 2011 • References: elinkling.net and highsnobette
This major retailer is popular for its collaborations between its budget-conscious brand and haute couture designers, but this marks the first time its teamed up with a fashion blogger in the new H & M Elin Kling Collaboration.

Available at select H&M locations in Sweden, the 11 piece collection is designed by Swedish blogger “modebloggerska.” The H & M Elin Kling Collaboration includes modern and simple designs in an airy, all-white collection with accents of blush pink and gray pieces.