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It is not at all strange to think of women wearing basic rubber bands as jewelry, especially if those rubber bands are graced with pieces from the Gummi C jewelry collection. A series of delicate shapes fashioned out of silver and gold-plated silver, they fit onto elastic bands to instantly transform them into chic accessories.

Conceived by Rotterdam-based jewelry designer Martine Viergever, the Gummi C collection is comprised of three different shapes: a disc, sphere and rectangle. All a person needs to do is stretch out the rubber band as much as possible and slip the Gummi C accessory through the thinnest part. Each Gummi C comes with 10 rubber bands for easy and convenient replacement when one becomes worn out.

The Gummi C collection encourages people to rethink everyday objects.