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The Gummi C Jewelry Collection Rethinks Everyday Office Objects

By: Meghan Young - Published: • References: martineviergever & design-milk
It is not at all strange to think of women wearing basic rubber bands as jewelry, especially if those rubber bands are graced with pieces from the Gummi C jewelry collection. A series of delicate shapes fashioned out of silver and gold-plated silver, they fit onto elastic bands to instantly transform them into chic accessories.

Conceived by Rotterdam-based jewelry designer Martine Viergever, the Gummi C collection is comprised of three different shapes: a disc, sphere and rectangle. All a person needs to do is stretch out the rubber band as much as possible and slip the Gummi C accessory through the thinnest part. Each Gummi C comes with 10 rubber bands for easy and convenient replacement when one becomes worn out.

The Gummi C collection encourages people to rethink everyday objects. Stats for Rubber Band Charm Bracelets Trending: Older & Average
Traction: 2,767 clicks in 135 w
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Concept: Gummi C
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Segment: Females, 18-55
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