Gumhead by Douglas Coupland Allows People to Stick Chewed Gum to his Face

By: Erin Fox - Feb 28, 2015
References: coupland & thestar
West coast artist Douglas Coupland has created the world's stickiest art installion called Gumhead. The two-metre tall, black resin and polyester sculpture of the artist's head is currently on display at Holt Renfrew Men in Toronto, ON. The art installation is described as a "gum-based, crowdsourced, publicly interactive, social-sculpture self-portrait."

Onlookers are supplied with bubble gum from a tiny vending machine within the store and are asked to chew the piece to stick it amongst the head where every they should choose. "From the moment anyone puts a piece of their own gum on it, it isn’t mine anymore, it’s theirs" says Coupland. The assortment of chewed gum is meant to distort the artist's resin face. This social experiment speaks to the changes that happen by multiple people within a society.