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This video shows how one artist named Brady took a couple of cheap Chinese markers and transformed his guitar into something more exciting to look at. His guitar artwork was completely improvised and turned out amazing.

Brady used epoxy resin over the guitar once it was finished to protect the artwork from fading through normal instrument wear and tear. Check out the video to see his beautiful guitar artwork.

Implications - A product will be perceived as much more appealing and desirable by consumers if it is able to represent their personal preferences and interests. Items that extend far beyond their primary function and offer mediums of self-expression for consumers will fare well in today's society.