Superstar

The Guinness Dead Sea Bar Roams the Underwater World

By: Meghan Young - Published: • References: jump-studios & designbuzz
The Guinness Dead Sea Bar was specially created to celebrate the beer company's 250th anniversary. Built inside a submarine, this lounge is unlike any found on dry land. That is because this particular bar is impressively submersible.

Designed by Jump Studios, a design firm based in London, England, the Guinness Dead Sea Bar cost a whopping $125,000 to be built. Although it occupies an old submarine, there is nothing vintage about it. The white, dotted walls and sleek seating is very futuristic. The key detail lies in the harp logo stamped on 250 rivets inside the submarine.

Launched in waters off of the Baltic off Stockholm in Sweden, the design of the Guinness Dead Sea Bar reflects the brand's trademark tag line, 'Alive inside.' Stats for Submersible Submarine Lounges Trending: Older & Mild
Traction: 1,429 clicks in 130 w
Interest: 1.9 minutes
Concept: Guinness Dead Sea Bar
Related: 73 examples / 56 photos
Segment: Neutral, 18-55
Comparison Set: 27 similar articles, including: futuristic party lounges, space-shifting sushi bars, and reflective marketing campaigns.