This sensual campaign created by Publicis, in conjunction with Montreal based photographers Leda and St-Jacques takes food love in a literal sense. The raunchy food campaign is the product of a Quebec restaurant guide called ‘Guide Des Restos 2014’ that plays on "the ambiguity of the "18+" for its 18th edition."
The publication is an experimentation on advertising to see if seduction is as good a seller when it is combined with food and restaurants, with a naughty slogan, "we are pleased to provide you with drool-worthy images for the past 18 years."
The food publicity shoot contains food ingredients that contain highly suggestive sexual innuendos. An oyster and a yam in the form of female genitalia, a piece of steak in phallic form, a bust made of dough and melons and more.
Stats for Naughty Innuendo Campaigns
Trending: Older & Average
Research: 2,385 clicks in 116 w
Interest: 2.4 minutes
Concept: Campaign Photoshoot
Related: 64 examples / 49 photos
Segment: Females, 18-55
Comparison Set: 23 similar articles, including: roll-on oil dispensers, naughty noel knitwear, and nostalgic fast food toys.
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