Shot by photographer Yu Tsai, the ads displays two watches for the upcoming collection. These Guess Watch Fall/Winter 2011 ads will have you anticipating this new line of accessories.
Implications - Businesses can attract a specific social group of consumers by advertising a lifestyle and image along with their brand. Buyers who relate to the images they are presented in ads will feel a connection with that product and company. The use of controversial garments, such as fur, garners attention from media and consumers and will attract a wide audience of potential buyers.