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The Gucci Resort 2015 Collection is Inspired by the Strength of Flowers

By: Meghan Young - Published: • References: gucci & style
Flowers are a go-to pattern for many designers, yet the Gucci Resort 2015 collection embraces the staple in a different way. Designer Frida Giannini reveals, "I went beyond the flower box and picked botanicals that either blossomed at night, dawn, or dusk, but also chose plants that have strong roots for adaptability, persistence, and resistance in harsh environments." She makes a powerful statement, one that is as personal as it is professional in light of rumors of her moving on from Gucci.

Working with artist Kris Knight to create the patterns for the Gucci Resort 2015 collection, Giannini focuses on femininity as well as strength. At times edgy and then elegant and, finally, both, the designs suit a variety of personalities, which speak to Gucci's expansive reach. Stats for Seductive Floral Fashion Trending: This Quarter & Buzzing
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Concept: Gucci Resort 2015
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Segment: Females, 18-55+
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