Waitrose's In-Store Shelving Shares Meal Ideas with Shoppers

By: Jana Pijak - Aug 31, 2016
References: household-design
Waitrose is a supermarket that elevates the traditional convenience store experience to new heights with sleek in-store fixtures and grocery displays that feature recipe cards. The recipe-themed grocery displays live up to Waitrose's core values -- the retailer describes itself as a place that offers "convenience for cooks" -- and give food buyers access to gourmet meal ideas without added cost.

Conceived by Household Design, an agency specializing in rebranding and consumer experience projects, this modern market offers fresh greens, on-the-go snacks and artisanal meat options for buyers that are seeking both convenience and quality at an affordable price point.

By incorporating ingredient information and recipe cards in its retail displays, this grocer appeals to serious foodies, at-home cooks and experienced culinary professionals while highlighting its fresh produce and meat offerings at the same time.