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The Grind London Editorial Offers an Authentic Lifestyle Look

By: Vasiliki Marapas - Published: • References: grindlondon & highsnobiety
The 'Bits For The Bits' editorial by lifestyle brand Grind London was shot in location in Egypt's South Sinai. Photographer Sayda Alexander followed Bedouin Ibrahim, who dressed in a combination of his own garments mixed with attire from the label's Spring/Summer 2014 collection 'Classic Summer Cuts.'

The brand concerns itself with so much more than the garments; it is truly a "lifestyle" brand in every sense of the term. Every aspect of its image is clearly tailored and customized to reflect a certain way of life, this editorial included. The highly visual nature of the brand, as well as its impeccable wares, are sure to resonate with its customers.

Browsing through these images of Ibrahim moseying through the desert accompanied by his camel -- with whom he appears to have a very close relationship -- is incredibly rewarding. Stats for Roaming Desert Editorials Trending: This Quarter & Warm
Traction: 881 clicks in 14 w
Interest: 1.2 minutes
Concept: Grind London
Related: 107 examples / 82 photos
Segment: Males, 18-55
Comparison Set: 39 similar articles, including: utilitarian desert lookbooks, roadside traveller portraits, and effortless coastal menswear.