The Grimes Genesis Video Alludes to Renewed Musical Standards

By: Alexandra Serrano - Published: Aug 25, 2012 • References: grimesmusic & anothermag
A display of artful imagery and forward thinking musicality, the Grimes Genesis video is sublimely surreal.

Indie artist Claire Boucher has gained notoriety for her brand of DIY music and avant-garde allure. This self-directed short is meant to be the artist’s interpretation on Russia’s social hardships.

This piece is a show of new aestheticism paired with Grimes’ signature progressive sound. Genesis toys with imagery of duality, as seen in her innocent attire mixed with a look contrasted by a silver armour and pink dreads. Grimes’s ability to capitalize avant-garde surrealism is seen in the inclusion of religious imagery, references to Japanese culture and a gang of eclectically outfitted company. Her experimental approach pushes boundaries of conventional music videos with its politically charged motifs and exceptional visions. Stats for Surreal Duality Shorts Trending: Older & Chilly
Research: 382 clicks in 196 w
Interest: > 3 minutes
Concept: Grimes 'Genesis' Video
Related: 87 examples / 67 photos
Segment: Neutral, 18-35
Comparison Set: 32 similar articles, including: 3d tech-infused music videos, surreal musical clips, and protest-inspired music videos.