Greenpeace Fights E-Waste From the Roof of Hewlett-Packard

By: Rachel Bowman - Published:   Updated: Jun 7 2011 • References: treehugger
It seems unsafe to get on the bad side of Greenpeace, and Hewlett-Packard learned that recently when Greenpeace members climbed (illegally) on top of the Hewlett-Packard building and wrote “Hazardous Products” using non-toxic children's finger paint.

The roof-top protest by Greenpeace against Hewlett-Packard spanned the length of 2 basketball courts and certainly made a statement. Like I said, best to stay on their good side.

Implications - With more international issues on the news growing every day, citizens are learning to voice their opinions. Products that advocate free speech appeal to an audience that wants to be heard. Companies could hone in on this aspect of giving power back to society when attempting to attract more customers.

Stats for Roof-Top Protests Trending: Older & Mild
Traction: 3,517 clicks in 282 w
Interest: 4 minutes
Concept: Roof-Top Protests
Related: 48 examples / 37 photos
Segment: Neutral, 18-55
Comparison Set: 18 similar articles, including: destruction art for awareness, anti-whaling body art, and eco-friendly tech evaluations.