This ad for Biocorner, a Belgium biodegradable cosmetics manufacturer, makes the statement that you don’t need to look repulsive in order to be an environmental activist.

The print ad uses before-and-after images to enforce their message: “No need to be ugly to save the planet.” This ad could easily have been used to show what you can create with Photoshop while still being green. The ad was created by advertising agency Air, Brussels, Belgium with creative direction by Marie-Laure Cliquennois and Marc Paeps. the copy was written by Grégory Ginterdaele.