The Greater Vancouver Crime Stoppers collaborated with DDB (Vancouver, Canada) on this ad campaign that encourages people to report crimes.
The ads use a pixelated effect on photos of crimes with the criminal being the only one left identifiable, in order to showcase that, "You remain anonymous, criminals don’t."
The illustrated crimes include gang violence, a store hold up, a homicide, and a purse snatch.
The Orange Apple photographed and retouched the campaign, with art direction by Colin Hart and Dan Strasser, and copy by Neil Shapiro.
Stats for Pixelated Images to Promote Safety
Trending: Older & Chilly
Research: 4,718 clicks in 374 w
Interest: 4 minutes
Concept: Pixelated Images To Promote Safety
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Segment: Neutral, 18-55
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Pixelated Images to Promote Safety
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