Superstar

From Low Res Campaigns to Pixelated Branding

By: Jana Pijak - Published:
Pixelated branding techniques are taking over advertising, marketing and graphic design. Ad campaigns, packaging designs and public service announcements are all going retro. Arcade-inspired campaigns, beverage branding and even cautionary safety campaigns are just some of the examples employing this marketing concept.

This branding technique is extremely prevalent in today's world. From 8-bit branding to pixelated subway designs, low resolution marketing is taking branding to a new level. This marketing strategy features a revival retro-infused imagery and pop culture references that are both relatable and nostalgic.

Retro 80s-inspired branding appeals to those part of the wonderful generation while pleasing a new consumer who has never been exposed to the wonders of low-resolution graphics. This marketing strategy is one that lures consumers of all ages, reaching out to a diverse demographic and pleasing a broad market.