From Low Res Campaigns to Pixelated Branding

By: Jana Pijak - Published: Nov 30, 2011
Pixelated branding techniques are taking over advertising, marketing and graphic design. Ad campaigns, packaging designs and public service announcements are all going retro. Arcade-inspired campaigns, beverage branding and even cautionary safety campaigns are just some of the examples employing this marketing concept.

This branding technique is extremely prevalent in today's world. From 8-bit branding to pixelated subway designs, low resolution marketing is taking branding to a new level. This marketing strategy features a revival retro-infused imagery and pop culture references that are both relatable and nostalgic.

Retro 80s-inspired branding appeals to those part of the wonderful generation while pleasing a new consumer who has never been exposed to the wonders of low-resolution graphics. This marketing strategy is one that lures consumers of all ages, reaching out to a diverse demographic and pleasing a broad market. Stats for 16 8-Bit Branding Techniques Trending: Older & Mild
Research: 2,713 clicks in 234 w
Interest: 2.2 minutes
Concept: Pixelated Branding
Related: 138 examples / 106 photos
Segment: Neutral, 18-55+
Comparison Set: 50 similar articles, including: 8-bit album makeovers, geeky invitations, and pixelated naughty to sell shoes.