‘Gravity' by Studio 2roqs Uses SMS Technology & Physics

By: Noora Abu Eitah - Published: Apr 13, 2009   Updated: May 18 2011 • References: 2roqs & v3ga.net
“Gravity” is a collaborative application created by Studio 2roqs that uses the architecture of a building as a projection surface. This real-time interactive animation allows people to send SMS text messages, which then display on the walls in geometric shapes.

The animation is driven by physics and the projected words fall as if they are colliding with the building's architecture. Incredible.

Implications - The featured video shows a group of interested people watching as the words magically fall down the side of a building. People were able to send texts to the wall and those texts would magically appear on the building. Even though the falling words aren't in English, it's still cool to watch no matter what language you speak! Stats for Interactive SMS Installations Trending: Older & Mild
Research: 4,589 clicks in 371 w
Interest: 3.8 minutes
Concept: Interactive SMS Installations
Related: 36 examples / 28 photos
Segment: Neutral, 18-35
Comparison Set: 13 similar articles, including: x-ray projection, ikea interactive bed projection, and interactive tables and floors.