Summer has hit in the UK and to celebrate, Krispy Kreme has created the world's first (living) grass flip flops.
Each green flip flop has over 5,000 blades of grass growing from its sole. If tended to and watered, they will last over four months. Free pairs will be given out to stressed London commuters so they can relax in their own mini-parks, wherever they may be.
Implications - Many individuals today are experiencing a weakening relationship and connection to the great outdoors. As societies around the world continue to urbanize at a fast pace, a desire for an actual connection will only increase. Businesses can benefit tremendously by providing accessible products through which consumers can reconnect with the planet, despite their urban setting.
Stats for Living Shoes
Trending: Older & Buzzing
Research: 17,728 clicks in 408 w
Interest: 2.6 minutes
Concept: Living Shoes
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Segment: Females, 18-35
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