Grannies Inc. is an innovative business that opens the door for everyone out there who has always wanted homemade knitted accessories made with all the love of a grandmother, but who don’t necessarily have the wherewithal, the resources or the relatives to make it themselves.
Instead of just being a traditional retail website, Grannies Inc. uses a remarkable business model that combines customer choice, eco-friendly materials and actual grandmothers in order to offer knitted products of unparalleled quality and authenticity that are both environmentally and ethically sound. Best of all, Grannies Inc. also allows its customers to submit their own patterns and designs in order to make sure they get exactly what they want. The result is that the store offers a product that is truly guaranteed to be made with love, made with environmental materials and is completely unique.
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Concept: Grannies Inc
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Segment: Females, 35-55+
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