Grain Discovery and Olds College Launch the Barley Trail Beer
Grain Discovery works in collaboration with Olds College to launch a beer by the name of Barley Trail that is entirely traceable from the field all the way to the glass. The beer can boasts a unique packaging element that allows consumers to follow the beverage's entire journey. The Barley Trail beer invites consumers to be interactive and scan the QR code on every can to follow its journey.
Embodying transparency as well as food safety, the brand showcases all the steps of the drink that brings reassurance to consumers, markets, and farmers. The blockchain technology traces down to the foundational process of the drink from production to the field and to consumers' glass with agronomic data from Decisive Farming. Remi Schmaltz, CEO of Decisive Farming states, 'this is a great example of how blockchain technology enhances the current supply chain systems by connecting disparate datasets and adding value to end consumer products.'
Image Credit: Grain Discovery
Embodying transparency as well as food safety, the brand showcases all the steps of the drink that brings reassurance to consumers, markets, and farmers. The blockchain technology traces down to the foundational process of the drink from production to the field and to consumers' glass with agronomic data from Decisive Farming. Remi Schmaltz, CEO of Decisive Farming states, 'this is a great example of how blockchain technology enhances the current supply chain systems by connecting disparate datasets and adding value to end consumer products.'
Image Credit: Grain Discovery
Trend Themes
1. Traceable Beverage Packaging - Opportunities for incorporating QR codes, blockchain technology, and agricultural data in beverage packaging to enhance transparency and food safety.
2. Interactive Consumer Packaging - Opportunities for brands to create packaging that invites consumers to interact with their products in new and innovative ways.
3. Data-driven Supply Chains - Opportunities for companies to leverage blockchain technology and other data-driven tools to track and optimize supply chain processes for increased efficiency and value.
Industry Implications
1. Food & Beverage - The food and beverage industry can leverage traceable packaging and data-driven supply chain methods to enhance transparency and efficiency while building consumer trust.
2. Agriculture - Agricultural companies can leverage blockchain technology and other data-driven tools to optimize farming processes and provide valuable data insights to their partners and customers.
3. Technology - Tech companies can develop innovative platforms and solutions for the traceable packaging and food safety industries, using blockchain and other data tools to create more efficient and secure supply chains.
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