GPS underwear is a most random and very concerning product from Brazil. Aimed at techno-savvy woman it is created by lingerie maker Lucia Iorio and means every movement a woman makes can be tracked.
The GPS-equipped set, called Find Me If You Can, enables people to virtually track the wearer. It consists of lace bodice, bikini bottom and faux pearl collar. The GPS device is on the bodice.
A woman needs to give a man her password in order for him to track her. The makers defend it by saying she can always just turn it off so she can only be found if she wants to be.
As expected, there has been much outrage among feminists who call it a modern chastity belt (yawn). It seems the credit crunch has had no impact on the sales of underwear for stalkers as they cost around $850.
Stats for GPS Lingerie
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Research: 6,140 clicks in 394 w
Interest: 3.9 minutes
Concept: GPS Lingerie
Related: 36 examples / 28 photos
Segment: Females, 18-55
Comparison Set: 13 similar articles, including: virtually stalking strangers, watches for stalkers, and websites that help with virtual stalking.
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