Gourmet and Pepsi Team Up to Create Killer Kicks Called 'Gourmet Uno'

By: Michael Hines - Published: Jan 10, 2010 • References: sojones & streetlevel
The Gourmet Uno is an example of cross-branding done right. These shoes look sexy. I’m not a huge fan of shoes what with all the sun and sand down here in California, but even I would wear these.

The Gourmet Uno has Pepsi’s fingerprints all over it. The Pepsi logo replaces the O in Gourmet and the laces and trim on the back of the shoe all have familiar Pepsi colors. It’s time to wait and see what Coke thinks about the Gourmet Uno. Stats for Sleek Soda Sneakers Trending: Older & Mild
Research: 3,391 clicks in 332 w
Interest: 4 minutes
Concept: Sleek Soda Sneakers
Related: 47 examples / 36 photos
Segment: Males, 12-35
Comparison Set: 17 similar articles, including: cross marketing, gruesome soft drink marketing, and bare footwear.