Superstar

Gourmet and Pepsi Team Up to Create Killer Kicks Called 'Gourmet Uno'

By: Michael Hines - Published: • References: sojones and streetlevel
The Gourmet Uno is an example of cross-branding done right. These shoes look sexy. I’m not a huge fan of shoes what with all the sun and sand down here in California, but even I would wear these.

The Gourmet Uno has Pepsi’s fingerprints all over it. The Pepsi logo replaces the O in Gourmet and the laces and trim on the back of the shoe all have familiar Pepsi colors. It’s time to wait and see what Coke thinks about the Gourmet Uno.