The Gourmet Footwear Upskirts Campaign Rethinks the Classic Catalog

By: Meghan Young - Published: Jun 21, 2014 • References: gourmetfootwear & hypebeast
Some people prefer pictures, others prefer video, the Gourmet Footwear Upskirts lookbook is a clever combination of both that could possible change the way people think of such campaigns all together. While describing them as GIFs is slightly accurate, there is more going on than a simple loop of a particular action. Instead, perception of depth is played with to give the images are more sensual appeal.

A collaborative effort with Culprit Collective, the Gourmet Footwear Upskirts lookbook hones in on women in their boudoirs or on the tennis court. Whatever activity they are engaged in, they all have one thing in common, their skirts are lifting to give voyeurs a peak at their panties. The shots are made more erotic through the slow motion panning. Stats for Scantily-Clad Video Lookbooks Trending: Older & Warm
Research: 1,151 clicks in 101 w
Interest: > 3 minutes
Concept: Gourmet Footwear Upskirts
Related: 116 examples / 89 photos
Segment: Males, 12-55
Comparison Set: 42 similar articles, including: retro moroccan lookbooks, idyllic island lookbooks, and playful swimwear editorials.