As the name implies, Gotham 1459 is Kieryluk's re-imagining of the Batman universe as a medieval series. Look how badass Batman looks with his plated armor ready to lay an ass-whooping to criminals in the 1400s. I'm sure he'd have tons of steampunk-esque gadgets.
The Gotham 1459 project currently features only Batman and Selina Kyle, more popularly known as Catwoman. I can't wait until Kieryluk completes more illustrations and the likes of The Joker, Bane, Alfred, and -- heck -- even Robin join this amazing collection of medieval Batman artwork.
Implications - Artists often use pop culture figures as subjects because they know consumers can instantaneously empathize with the work, leaving the artist free to demonstrate their skill without worrying about garnering audiences. Corporations may similarly reference pop culture figures in media campaigns in order to engage consumers and to ensure company messages reach their targeted audiences.