Talented

Judge the Best

By: Chris Skleryk - Published: Jan 6, 2007   Updated: Apr 14 2011 • References: nfl
Here is a very cool idea that the NFL has come up with for this years superbowl, american idol style. Ever think you have the best idea for a multi-million dollar Superbowl ad? Now is your time to shine.

Implications - The massive adoption of the Internet has fueled crowdsourcing, a technique that leverages the collective wisdom of the public. Crowdsourced commercials give businesses a budget-friendly option to market a product without enlisting an ad agency; this method also builds engagement by involving the brand's core market. Creative professionals can take advantage of this opportunity by orchestrating ad campaigns with crowdsourced features to build buzz in the blogosphere and encourage consumers to engage with the brand.