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Implications - The massive adoption of the Internet has fueled crowdsourcing, a technique that leverages the collective wisdom of the public. Crowdsourced commercials give businesses a budget-friendly option to market a product without enlisting an ad agency; this method also builds engagement by involving the brand's core market. Creative professionals can take advantage of this opportunity by orchestrating ad campaigns with crowdsourced features to build buzz in the blogosphere and encourage consumers to engage with the brand.Stats for User Designed Superbowl Ads Trending: Older & Mild
Traction: 3,253 clicks in 421 w
Interest: > 3 minutes Concept: User Designed Superbowl Ads
Related: 62 examples / 48 photos
Segment: Neutral, 18-35 Comparison Set: 23 similar articles, including: eclectic tennis marketing, brand-blurring headsets, and nostalgic menswear fashions.