Demure and dainty, the Gordon Scott Spring 2012 campaign may be all about shoes and bags, but it focuses on creating whole package looks to drive home their ladylike appeal. Through the use of dual shots, each print ad captures the overall ensemble and then hones in on either the feminine shoes or bags.
The Gordon Scott Spring 2012 campaign was shot by fashion photographer Blair Getz Mezibov and art directed by Ashley Hodge. Clean and classy, the ad campaign mimics the overall style of the London-based shoe label. Starring model Dempsey Stewart, the shoot brings out her elegant and sophisticated side. Hair stylist Adrian Clark created retro lush curls while makeup artist Kirstin Piggott concentrated on pink lips and subtle eyeliner.
Stats for Demure Dual-Shot Ads
Trending: Older & Mild
Research: 1,817 clicks in 219 w
Interest: 4 minutes
Concept: Gordon Scott Spring 2012 Campaign
Related: 99 examples / 76 photos
Segment: Females, 18-55
Comparison Set: 36 similar articles, including: pop-art portrait photography, pink-haired beach campaigns, and butterfly-clad campaigns.
Demure Dual-Shot Ads
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