Goose Island Offers New Brewmasters a Trip to Chicago and a Free Bike
Justin Lam — April 20, 2018 — Lifestyle
References: imbibe & thedrinksbusiness
US-based craft beer brand Goose Island is currently searching for a new brewer to run the brand's first London brewpub and is offering a free bike and a trip to Chicago to the lucky hire. Other benefits associated with the job were outlined in the brand's Linkedin listing and included a monthly beer allowance. The allowance would equate to 20 free pints a month, as well as a cooler box that would be topped up monthly with Goose Island beer.
The search for a new brewmaster would be the final addition to the new Goose Island London brewpub. The new London location will be the brand's first expansion into Europe, following openings in the US, China, Mexico, Korea and Brazil, and has been described as "an incredible journey." The London Goose Island brewpub will bring the brand's classics to the city, including a range of English style ales, barrel aged stouts, dry hopped IPAs, sours and lagers, while the new brewmaster would be in charge of creating bespoke brews for the site.
Image Credit: Goose Island
The search for a new brewmaster would be the final addition to the new Goose Island London brewpub. The new London location will be the brand's first expansion into Europe, following openings in the US, China, Mexico, Korea and Brazil, and has been described as "an incredible journey." The London Goose Island brewpub will bring the brand's classics to the city, including a range of English style ales, barrel aged stouts, dry hopped IPAs, sours and lagers, while the new brewmaster would be in charge of creating bespoke brews for the site.
Image Credit: Goose Island
Trend Themes
1. Craft Beer Industry Expansion - The expansion of craft beer brands like Goose Island into new markets creates opportunities for innovative brewmaster incentives.
2. Creative Job Perks - Offering unique incentives such as a trip to Chicago and a free bike can help attract top talent in competitive industries like brewing.
3. Localized Beer Offerings - Hiring a brewmaster to create bespoke brews for a specific location taps into the trend of localized and unique beer experiences.
Industry Implications
1. Craft Beer - Craft beer brands like Goose Island are at the forefront of offering innovative incentives to attract new brewmasters.
2. Hospitality - The hospitality industry can utilize creative job perks to entice skilled professionals in various roles, not just brewing.
3. Tourism - Offering unique experiences like a trip to Chicago can contribute to the growth of tourism in both the destination city and the brand's location.
4.6
Score
Popularity
Activity
Freshness
