The imaginations over at Google have done it again by creating a giant cube with a cityscape on every side to promote Google Maps.
This labyrinth-type structure can be shifted around and has a blue ball, which represents your car when one looks at Google Maps, rolling around the streets of the miniature city. The ball journeys through the roads promoting the features of Google Maps as it goes. A tiny restaurant lights up with five stars and then the ball hops an a little bus at the right time aided by the help of Google Maps. Next, the little ball runs into some traffic but luckily Google Maps redirects it and gives it an alternative route. Finally the blue ball arrives at its final destination as it rolls into a bowling alley and knocks over pins.
This video by Google not only shows off everything that Google Maps can do, but does it in a creative manner that is extraordinary to watch.
Stats for Labyrinth-Inspired Ads
Trending: Older & Mild
Research: 603 clicks in 224 w
Interest: > 3 minutes
Concept: Google Maps
Related: 74 examples / 57 photos
Segment: Neutral, 18-55
Comparison Set: 27 similar articles, including: 100 search engine sensations, image-inscribed mapvertising, and google maps-inspired seating.
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