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Intentional Loss Edit
Google's "Feeling Lucky" Button Costs $110 Million

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Intentional Loss - Google's
Google's "Feeling Lucky" Button Costs $110 Million
 Published: Nov 23, 07
 Views: 1,914

The Google “I’m Feeling Lucky” button costs the company $110 million in revenue the founder says. Because the button takes people directly to result, Google can’t show you their ads. Google likes it because they don’t want their search engine to become too sterile.

References:  newlaunches

Filed In:  business,  internet,  marketing,  pop culture








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Intentional Loss