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These Good Night Mattress Ads Make Shut-Eye Inevitable

By: Amelia Roblin - Published: • References: jiajie.cn & adsoftheworld
For many people, sleep is often needed but seldom settles when it's sought, but these Good Night Mattress ads recommend a product that will have you snoring even during times of intense mental and physical stimulation.

The J&J advertising agency of Shanghai, China, staged these amusing prints with bed cushions in unexpected places. One has been positioned at the base of a jail wall, and the other just inside an open window of a house. On the first bare mattress, two escaped prisoners are passed out, and in the second ad a thief is also unconscious. The scenes suggest that the perpetrators were overcome with fatigue the moment they made contact with each comfortable pad. These Good Night Mattress ads assert that you will "Fall asleep immediately," so it seems this robber and these convicts need to rethink their entry and exit strategies -- should they get second chances. Stats for Stealthy Snooze Campaigns Trending: Older & Mild
Traction: 6,736 clicks in 167 w
Interest: 4 minutes
Concept: Good Night Mattress Ads
Related: 51 examples / 39 photos
Segment: Neutral, 35-55
Comparison Set: 19 similar articles, including: frameless two-wheeler advertising, laundered granny campaigns, and armored housekeeping ads.