The Goldie CableKeep by Nice is designed to keep your Apple power adapter together with the USB docking cable so they don't get lost in the clutter of your other carry-around necessities.
Designed like a fish and available in a multitude of colors, including orange, blue and purple, the Goldie CableKeep fits a power adapter inside the hollow structure of the fish, while the cable wraps around the tail, keeping the docking cable that connects the phone to the power adapter untangled and compact.
The CableKeep, priced at $16, is also designed to hold up your iPhone like a pedestal, ensuring it won't ever have to be left off on the ground at the peril of accidentally getting kicked away or stepped on, and won't be dangling precariously from an oddly placed power source.
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