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Audi R8 Gets the Midas Touch

By: JuliaT - Published: Aug 28, 2009   Updated: Jun 13 2011 • References: topspeed and bornrich.org
Gold is not only a material for jewelry or a good investment; it's also a superb way to decorate a car, as with this gold Audi R8.

The gold Audi R8 has provoked a gold rush in Dubai, where it has attracted a significant amount of attention. Unlike the bright chrome mirror finishes we've seen on other supercars, this gold Audi R8 features a matte finish.

Implications - With society recovering from the economic recession, consumers are looking for ways to show off their cash in the most prestigious ways possible. Luxury cars are one thing, but if a company can offer a product that exudes opulence over contemporary competitors, a wealthy customer will be more likely to appreciate this effort and spend.