Audi R8 Gets the Midas Touch
The gold Audi R8 has provoked a gold rush in Dubai, where it has attracted a significant amount of attention. Unlike the bright chrome mirror finishes we've seen on other supercars, this gold Audi R8 features a matte finish.
Implications - With society recovering from the economic recession, consumers are looking for ways to show off their cash in the most prestigious ways possible. Luxury cars are one thing, but if a company can offer a product that exudes opulence over contemporary competitors, a wealthy customer will be more likely to appreciate this effort and spend.