Audi R8 Gets the Midas Touch
The gold Audi R8 has provoked a gold rush in Dubai, where it has attracted a significant amount of attention. Unlike the bright chrome mirror finishes we've seen on other supercars, this gold Audi R8 features a matte finish.
Implications - With society recovering from the economic recession, consumers are looking for ways to show off their cash in the most prestigious ways possible. Luxury cars are one thing, but if a company can offer a product that exudes opulence over contemporary competitors, a wealthy customer will be more likely to appreciate this effort and spend.Stats for Solid Gold Supercars Trending: Older & Mild
Traction: 7,517 clicks in 287 w
Interest: 4 minutes Concept: Solid Gold Supercars
Related: 51 examples / 39 photos
Segment: Neutral, 18-55 Comparison Set: 19 similar articles, including: 30 audi innovations, 46 wind & air-powered innovations, and exoskeleton vehicles.