Gmail Priority Inbox will automatically flag emails as priority based on what you click on and read. This could save wondrous amounts of time for the busy worker bee. To advertise this wonderful new addition to Gmail, Google released this animated video that seems to understand every email user's pain.
The video not only relates to its target audience, but it also looks great, which will definitely spark some buzz for the company.
Implications - Animation may be misinterpreted by many ill-informed people as juvenile in nature, however, the use of animation with marketing and advertising campaigns can be a light-hearted way for companies to relay important messages.
Stats for Animated Email Ads
Trending: Older & Chilly
Research: 598 clicks in 295 w
Interest: > 3 minutes
Concept: Gmail Priority Inbox
Related: 72 examples / 55 photos
Segment: Neutral, 12-55
Comparison Set: 26 similar articles, including: computer icon stationery, fantastic film guessing, and email lights.
Fantastic Film Guessing
Computer Icon Stationery
Bovine Dance Moves
Stop-Motion Whiteboard Animations