Glowing Power Cable - Brightness Equals Power Consumption

Glowing power cables?  Awesome, I’m sold.  However, the Power-Aware Cord is more than just a glowing cord.  It measures your power usage and lets you visualize how much you are consuming!  “The current use of electricity is represented through glowing pulses, flow, and intensity of light. Expressing the presence of energy through light can inspire people to explore and reflect upon the energy consumption of electrical devices in their home.” Pricing and availablility have not yet been announced.