The Glickenhaus Ferrari looks just as awesome as it sounds. The car is a James Glickenhaus custom track-specific P4/5 Competizione based on his one-off Ferrari P4/5. Nelson Ireson describes it as "an orgy of carbon fiber and beautiful craftsmanship."

The video shows the Glickenhaus Ferrari on its first run of a track. The British Touring Car Championship driver Fabrizio Giovanardi was the test-driver who gave the car a big thumbs up.

Implications - Consumers in modern society are looking for the most technologically advanced products. Items featuring a hyper-modern aesthetic are appealing to those who want to stay on the cutting edge. Companies trying to appeal to contemporary shoppers could focus on this.