Glenmorangie's Delicious and Wonderful ad spot takes a swift departure from the classic tropes used in Whiskey ads to offer the viewer something a little more whimsical and playful.
The ad, which was shot by famed photographer Miles Aldridge, injects magic into everyday moments, leaving the consumer with a vivid dream-like aesthetic that re-imagines what drinking whiskey feels like. The 60-second ad is also accompanied by a photo campaign, which makes something a little more playful out of common moments. Some of these moments include taking transportation, going on a camping trip, playing the piano, or sharing a drink with a neighbor. The youthful and playful ad spot closes with the tagline 'Delicious and Wonderful'.
Image Credit: Glenmorangie
Why This Trend Is Growing
- Whimsical Whiskey Advertising
- The Glenmorangie ad spot showcases a departure from traditional whiskey ads, offering a more whimsical and playful approach.
- Dream-like Beverage Imagery
- The ad injects magic into everyday moments, creating a vivid dream-like aesthetic that reimagines the experience of drinking whiskey.
- Playful Photo Campaigns
- The accompanying photo campaign adds a playful twist to ordinary moments, providing a fresh and engaging way to connect with consumers.
Industries Being Reshaped
- Alcohol and Beverage Marketing
- Brands can disrupt the alcohol and beverage industry by experimenting with unconventional and whimsical advertising approaches.
- Photography and Art Direction
- There is an opportunity for photographers and art directors to explore dream-like aesthetics and inject magic into advertising campaigns.
- Creative Advertising Agencies
- Advertising agencies can capitalize on the trend by offering clients imaginative photo campaigns that transform ordinary moments into extraordinary experiences.
