This shoot by Glen Luchford for Another Magazine proves that brocade isn't just a fabric for uncomfortable furniture and decadent drapes. Model Eniko Mihalik takes to the streets of New York in shimmery fashions from Alexander McQueen, Comme des Garçons and Gucci courtesy of stylist Camille Bidault Waddington.
Check out more images of this layout by Glen Luchford for Another Magazine in the gallery above, and keep clicking for more decadent features.
Implications - In the last few years, there has been an increased importance placed on ad campaigns that look less like glossy, high-fashion marketing pieces and more like candid, gritty real life images. A company would be wise to invest in advertising that features someone enjoying their products on the streets, in a manner similar to the way an average consumer would. The ad creates a subconscious emotional connection between consumer, model, and brand, increasing the chances the consumer will identify with and purchase it.
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