Superstar

'Glamour Casting Cinderella' by Tom Watson Shows the Modern Princess

By: Marissa Brassfield - Published:   Updated: Jun 22 2011 • References: edsonwilliams & behance.net
We've seen several clever twists on modern fairytale princesses, and 'Glamour Casting Cinderella' by Tom Watson takes the high fashion angle. Watson is a part of Creative Collective, and this shoot pits Cinderella as a model.

Dressed in a number of designer pieces fit for a magazine spread, the model in 'Glamour Casting Cinderella' by Tom Watson definitely looks the part. See more fairytale features below.

Implications - For any company that is trying to establish a personal connection with consumers, few gimmicks are better than investing in advertising that references a cultural touchstone, preferably of their youth. By associating their brand with a memorable pop culture moment or series, the brand embeds warm feelings of good memories in consumers.

Stats for High Fashion Fairytales Trending: Older & Warm
Traction: 15,858 clicks in 252 w
Interest: 4 minutes
Concept: Glamour Casting Cinderella
Related: 68 examples / 52 photos
Segment: Females, 18-55
Comparison Set: 25 similar articles, including: 30 terrifying scarytales, 60 alice in wonderland fantasies, and 69 'everyday' icons.