The Givenchy Essentials Video Preps Consumers for a Temporary Tokyo Store

By: Riley von Niessen - Aug 30, 2016
References: youtube & highsnobiety
As a means to promote some of its latest designer clothing additions, a short commercial titled 'Givenchy Essentials' showcases offerings that are set to be revealed in a seven day pop-up shop that will be located in Isetan Shinjuku -- a Tokyo department store.

The ad begins with deep bass-filled music that pans to a subject who's draped in the luxury apparel. It zooms in on everything, from the statement-making shoes that he wears to the boldly patterned apparel. The subjects continue to change throughout the Givenchy Essentials commercial, allowing the brand to include more styles in order to attract the attention of prospective consumers.

In addition to this, the Givenchy Essentials commercial reveals the brand's Japanese inspiration that it used to generate many of the styles, as well as speak to the location of the pop-up.