'Acts Of Random Kindness' Encourages Good Deeds

By: Alex Covert - Published: Jan 5, 2009   Updated: Jul 20 2011 • References: arkchangeyourworld & springwise
Similar to the feel-good movie, Pay It Forward, a new brand of clothing is trying to make the world a better place: and of course, make some money. The idea behind ARK or Acts of Random Kindness, is that each time a person wears an article of ARK clothing that they do something kind. It's the sort of word-of-mouth marketing that most marketing folks dream of but will never see first-hand.

Implications - There really should be more of these kinds of clothing lines because kindness can be infections -- and I mean that in the very best way. The 'Acts Of Random Kindness' fashion is simply put -- wonderful! Stats for Good Karma Fashion Trending: Older & Chilly
Research: 1,506 clicks in 381 w
Interest: 4 minutes
Concept: Good Karma Fashion
Related: 56 examples / 43 photos
Segment: Females, 18-35
Comparison Set: 20 similar articles, including: socially uplifting photosets, guerrilla sunshine-spreading, and dishware that inspires happiness.