Similar to the feel-good movie, Pay It Forward, a new brand of clothing is trying to make the world a better place: and of course, make some money. The idea behind ARK or Acts of Random Kindness, is that each time a person wears an article of ARK clothing that they do something kind. It's the sort of word-of-mouth marketing that most marketing folks dream of but will never see first-hand.
Implications - There really should be more of these kinds of clothing lines because kindness can be infections -- and I mean that in the very best way. The 'Acts Of Random Kindness' fashion is simply put -- wonderful!
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Good Karma Fashion
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