Superstar

First Ipanema Commercials

By: Bianca Bartz - Published: Sep 21, 2007 • References: adsoftheworld
A few days ago, Trend Hunter mentioned the launch of supermodel Gisele Bundchen’s new footwear line, Ipanema. Now we bring your her very first commercial for her sandal line. The ad has very little to do with sandals, and a lot to do with Gisele dancing in the rain.

In her print campaign, Gisele is featured wearing nothing but the sandals… and a whole lot of colorful body paint. I think it’s fair to assume this Victoria’s Secret model has a pretty good grasp on the whole "sex sells" thing. Stats for Gisele's Racy Ads Trending: Older & Average
Research: 41,722 clicks in 449 w
Interest: 4 minutes
Concept: Gisele's Racy Ads
Related: 65 examples / 50 photos
Segment: Females, 18-35
Comparison Set: 24 similar articles, including: customized limited-edition vehicles, nutritional storage containers, and armored silicone dresses.